October Employers Legal Recruitment Newsletter released
Our October Employers Newsletter has just been released in .pdf format for the first time.
http://www.ten-percent.co.uk/Legal-Recruitment-News-October%202010.pdf
Ridiculous Interview Questions & Answers
We have run columns on this over the years to determine the most ridiculous interview questions and answers. Have you got any to add to the following list?
1. Why do you want to be a solicitor (also Why did you want to be a solicitor?)
What a ridiculous question. If you are recruiting for a training contract, sit back and prepared to be bored rigid by some nonsense about the law being a passion, the interviewee excited by the interesting developments and some reference to a childhood yearning to be in a courtroom. If you recruit someone more senior and ask them this question I would hope that from time to time you would get a response such as: “Good question. Why on earth did I want to be a solicitor, earn peanuts and sit here listening to idiots like you asking me stupid questions? I’m off to do something more constructive with my life….”
2. If you could take one person with you to a desert island, who would it be and why?
Again a ridiculous question. At one stage the answer used to be either Margaret Thatcher or Ronald Reagan, but these days the stock answer appears to be Nelson Mandela, Kofi Annan or Mother Theresa. What do the interviewers get out of asking this question, apart from a deep sense of excitement as the candidate squirms in their seat worrying about whether to say Belinda Carlisle, Englebert Humperdinck or Captain Sensible….
3. If you were a tree what sort would you be and why?
Try asking this question in your next interview. Go on, try it…. Fascinating responses are guaranteed. A ridiculous question, but sometimes produces interesting answers mainly through ignorance both from the interviewer and the interviewee as to what constitutes a tree…
Any more? Email your questions or answers to cv@ten-percent.co.uk – we usually award a prize to the best/worst question/answer.
Does Google Instant make any difference to your website?
Look on any online marketing website and you’ll probably be greeted by a host of news articles, blog posts and comments that edge towards Google Instant being the end to SEO as we know it, the end to competitive marketing for small businesses and that single letter keyword searches are the future.
Google Instant works by predicting what the user is writing and displaying different pages of search results as the search is conducted. It is without question that this new format of delivering search results is quicker and indeed will challenge conventional search engine marketing practices. Now, more than ever before, it is important to be in the hallowed top 3 on the first page, as it’s predicted that users will change their searching habits and will not spend time clicking through pages of search results.
The one thing that stands out when using Instant is the fact that sponsored links get a higher prominence in the first half of the search page. PPC (Pay Per Click advertising) will become more competitive as businesses pump more money into Google AdWords to ensure their message is seen by more users. The cost associated with popular search markets, such as Travel and Finance, is likely to sky rocket as the larger firms secure their place with their big budgets.
So what should businesses look at when assessing the challenge of Google Instant throwing its virtual spanner in the online marketing works?
1) Has it actually affected your viability on the internet? There is no point changing anything if Google’s reassurances are true. The search engine says it will not affect the current rankings as this isn’t a change to the index. This change is about how the index is displayed and offered to users.
2) Track where your traffic to the website is coming from – use of Google Analytics and other tracking devices is invaluable. Specifically look at the keyword performance, which ones have been strong and new keywords that are generating quality traffic. Bounce rates – users who enter your site and leave straight away will become interesting as you will be able to assess how users are finding your site through Google and whether Instant is bringing you visitors of a different quality.
3) PPC costs will rise as it gets more competitive and Google will probably have a strong emphasis on ‘impressions’ – this is if your ad has appeared on a search result page for more than 3 seconds – this not only will distort performance figures, but it could lower your quality score, meaning you have to pay more for future clicks. If you are over spending on certain PPC keywords but not converting these into quality visits, investigate further into more targeted ad campaigns.
4) Look at alternative search engines. Bing may not have the majority of the online search market space but it is still a viable search engine with often good conversion rates. By spending some time optimising for alternative search engines you will be widening your net.
5) Stick to the main principles of online marketing. Keep focused on the primary rules of marketing – ‘find your target market.’
At the moment only a small proportion of people are using Google Instant (it appears to only kick in when you log in as a Google user – ie you have an Adwords account or use gmail) so follow its developments before it gets rolled out further and you’ll be a step ahead of the game.
Starting a Job? 5 Top Tips
Starting a new job can be very stressful. www.ten-percent.co.uk has produced a quick guide with 5 top tips.
Working Remotely – an interview with Hannah Luhde-Thompson
Working Remotely – An Interview with Hannah Luhde-Thompson Hannah Luhde-Thompson is a senior recruitment consultant with Ten-Percent Legal Recruitment. She has been working for the company since 2007 and before this was with the Legal Services Commission. She is an experienced business adviser as well as a recruitment consultant.
Q: Tell us about your role with Ten-Percent Legal Recruitment.
A: I am a senior recruitment consultant with the company and work remotely from my office near to Denbigh in North Wales. I have flexible hours that vary according to my own available time.
Q: How does this work?
A: Ten-Percent Legal Recruitment has servers with all the software on I need to use, and I simply log on to work.
Q: How do clients and candidates get hold of you?
A: I am often available via email, but also our head office can pass through messages. We use a package called Eclipse, which logs all our telephone calls, emails, faxes and records which means that my colleagues at the head office can immediately see what is happening and give real time feedback to any callers.
Q: Do you enjoy working like this?
A: It has its ups and downs. Because I work flexible hours sometimes candidates and clients get a bit frustrated when trying to get hold of me. However it suits me as I live in quite a remote valley on a smallholding, and commuting to work would be a massive headache.
Q: What main benefits can you see for a law firm working in a similar way?
A: Flexible staffing. If you have a lawyer, for example in wills & probate, why do they need to be in your office? Do you really need to spend the money on providing them with office space, or could they do the majority of their work from home? This is what Ten-Percent decided a long time ago – there is no reason for a recruitment consultant to be sat in an office sending emails or making phone calls, when they can do the same from home. The important thing is to have regular meetings so that people do not lose touch with each other.